Sustainable & Upcycled

Sustainable & Upcycled

The environmentally conscious choice

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Towards a circular economy

More and more people are actively reducing their “footprint”, the extent to which their behavior burdens the ecology. This way you can also look at all kinds of items that you use or give as gifts. Reason for us to create an assortment group in which we collect all kinds of assortment, where the maker has explicitly taken into account the reduction of the ecological food print. This does not mean that all materials or parts for these products have been reused and that all sub-processes are fully sustainable processes. For example, the Paper Vase Covers of recycled paper are made in India and transported here. And in the Finest cutting boards, a synthetic resin is used to bind the recycled paper and wood pulp into a board.


More and more sustainable design

Many Dutch designers are actively involved in sustainability. Both with the reuse of materials of products

and packaging and with production processes that use less energy and produce no or a minimum of emissions and (re-usable) residual materials. And you don't have to compromise on design quality for sustainable design – beautiful and sustainable go hand in hand.



For many designers it is a challenge to upcycle materials and products. The basic principle of upcycling is that the quality of the products does not decrease, but improves even further. The products are reused in a different way that gives them more value. An old, unusable product can be transformed into something new. If this new product is useful and has more value than before, we speak of upcycling. Think of old bicycle tires that get a new life as Pants Up belts.